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Continue
On the arcade (or NES VS. System, to some) release of VS. Super Mario Bros., you can continue after having a game over. When you lose all of your lives, hold the A Button at the title screen, then press Start to start again from the last played world. Level progress is not saved, however: for example, having a game over on World 4-4 and using this trick brings you back to World 4-1.