I present to you the Dreamcast Mobile Assault Tour! I did a video on this event a while back after I purchased some promo items on eBay but I didn't know a whole lot about it. It's a tour around the US that SEGA did with IGN to promote the Dreamcast. They drove around in custom MAT vehicles which housed custom ATVs with Dreamcasts and TVs built into them. The tour featured a Sonic Adventure competition as well as other events. I recently found the original website along with a bunch of photos from the event which I uploaded here.

You can view the archived website here.

Here's my video on the promo items:

[youtubenew]http://youtu.be/gQVs7b4Ywac[/youtubenew]