Enlarge / The 2018 15-inch Apple MacBook Pro with Touch Bar. (credit: Samuel Axon)

We’re well into an effort by Apple to win over pro Mac users who have been dissatisfied with recent design and technology choices. But even as many of those users have expressed frustration, MacBook Pro sales have been relatively strong.
Part of that disconnect comes down to parsing what Apple means when it adds the “Pro” label to a piece of hardware. Naturally, the term means different things to different people depending on what exactly they’re professionals at doing.
Then there’s the fact that the MacBook Pro has lived a double life not just as a pro workstation but as the high-end consumer Mac. Lots of people buy MacBook Pros who aren’t professionals—at least, not professionals at doing the sorts of things they might actually need a $3,000 computer for. These users buy it because it’s simply the best-performing Mac laptop.

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