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This video provides a step-by-step guide explaining how to create an augmented reality (AR) app using Unity and Vuforia - a popular game development engine you can download for free from www.unity3d.com
AR apps allow you to define and recognize objects in the real-world and overlay additional/alternative content on top of them when they are viewed through a mobile phone or tablet camera screen.
This tutorial teaches how to create two sorts of AR content: - a replacement image used to swap one playing card into another - the perfect AR magic trick! - a video overlay that turns a static photograph into a moving video clip (a technique recently popularized by the labels on bottles of "19 Crimes" wine).
The video of JFK was downloaded from the Internet Archive digital video library, here:
1960 Kennedy-Nixon Debate (Part I) : Free Download, Borrow, and Streaming : Internet Archive
A screenshot was taken from the video to use as an image target using VLC:
Official download of VLC media player, the best Open Source player - VideoLAN
You can access further information in the Unity user manual at:
Unity - Manual: Unity User Manual (2019.1)