Streaming has become a massive part of the video game industry in just a few years time, so much so that a report from the Wall Street Journal says that companies like Activision Blizzard, Electronic Arts, Take Two, and Ubisoft are willing to pay a $50,000 hourly rate for streamers to play up their new releases.

A story from Kotaku dives into that figure even more, speaking with those familiar with both sides of the arrangement to explore how streamers now play into the marketing process.

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