Roku ( ROH-koo) is a brand of smart TV operating systems, smart TVs, streaming devices, smart home and audio products designed and marketed by Roku, Inc. headquartered in San Jose, CA. Roku's smart TV products primarily offer access to streaming media content from online services.
One of the early Roku products was a digital media player developed in collaboration with Netflix and was introduced in May 2008. Roku's products have historically been built around the idea of utilizing low-cost hardware interfaces for over-the-top media consumption. Roku Inc. also licenses its operating system, the Roku OS, as middleware for smart TVs, and as of 2023, manufactures its own branded smart TVs, soundbars and smart home devices. The Roku OS, like Amazon's Fire OS, Samsung's Tizen OS, Google's Android TV OS, Apple's tvOS, targets streaming TVs or devices as its primary hardware.
By some estimates, the Roku OS is the leading streaming TV platform in the US in terms of market share as of 2022. The Roku OS also holds a noticeable share (30.5%) of the global TV streaming hours, whereas the Roku Channel Store has the largest collection of TV channels among all streaming TV platforms, hosting 38,941 channels as of 2023.
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