Yuji Naka (中 裕司, Naka Yūji, born September 17, 1965), credited in some games as YU2, is a Japanese video game programmer, designer and producer. He is the co-creator of the Sonic the Hedgehog series and was the president of Sonic Team at Sega until his departure in 2006.
Naka joined Sega in 1984 and worked on games including Girl's Garden (1985) and Phantasy Star II (1989). He was the lead programmer of the original Sonic the Hedgehog games on the Mega Drive in the early 1990s, which greatly increased Sega's market share. Naka developed Sonic the Hedgehog 2 (1992), Sonic the Hedgehog 3 (1994) and Sonic & Knuckles (1994) in California with Sega Technical Institute. He returned to Japan to lead development on Sonic Team games including Nights into Dreams (1996), Burning Rangers (1998), Sonic Adventure (1998) and Phantasy Star Online (2000). After Sega left the console market in 2001, Naka remained as an executive officer, overseeing all of Sega's output.
In 2006, Naka left Sega to found the independent game company Prope. He joined Square Enix to direct the platform game Balan Wonderworld (2021), which reunited him with the Sonic co-creator Naoto Ohshima. Naka was removed from the project six months before the game was released, and Balan underperformed critically and commercially. He left Square Enix in April 2021. In 2023, Naka was found guilty of insider trading at Square Enix.
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