Segagaga is a 2001 role-playing simulation video game developed by Hitmaker and published by Sega for the Dreamcast in Japan. Described as a "Sega simulation", the player takes control of Sega Tarō, who must help save a struggling Sega from losing to its rival DOGMA, who owns 97% of the console market. Gameplay involves battling employees and other characters throughout various Sega development studios, some being taken from older Sega game franchises. It features many tongue-in-cheek references to Sega and the video game industry, particularly Sony Computer Entertainment and its PlayStation 2 console.
Development was directed by Tez Okano, who developed the game in secret for two years before presenting it to Sega. The company misconstrued the game as a joke at first and dismissed it, however a second presentation impressed them and allowed development to continue. Okano marketed the game himself with a small budget of $200, half of which he spent on a wrestling mask to promote the game. Several characters, such as Segata Sanshiro and a Ferrari from Out Run, had to be cut for licensing issues. Toei Animation produced the game's animated cutscenes. The game was initially exclusive to the Sega Direct online service, its popularity eventually warranting a physical release. It was produced on a small budget.
Segagaga received a favorable reception from critics, being commended for its humor, gameplay and bizarre nature, alongside its usage of various Sega franchises and for poking fun at the industry itself. One critic labeled the game as the "swan song" of the Dreamcast. It is one of the last games released for the system, published two days before the Dreamcast's discontinuation on March 31.
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